Marketing for Chrome

Although it has not been around for long Google Chrome is getting a major marketing boost in the UK. Today there are wrap-around cover adverts in the free Metro newspaper which circulates across the UK to morning commuters. We’re also getting reports on billboards appearing all over the country and online marketing on Facebook and other sites.

We’ve seen Twitter reports of the newspaper ads appearing in London and Manchester, but it looks like it’s across the whole country, which would give the campaign a total Metro circulation of over 1.3 million. Google is also doing Billboard ads.

The advert describes Chrome as “A fast, new browser. Made for everyone.” (Bath Marketing – arent they all?!)

Chrome is obviously a minority browser in comparison to Internet Explorer and FireFox, but it’s clear Google is going all out to give it exposure in a key market.

Do you use Chrome? Let me know – paul@bathmarketingconsultancy.co.uk

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