Susan Boyle dominates YouTube in 2009

Even though I am not a huge fan of his, Bath Marketing Consultancy thinks that you’ve got to give credit where credit is due. Simon Cowell; the saviour of ITV to some, the destroyer of music to others, is now responsible for the most watched online video of 2009.

In what has been the biggest year yet for online video, Google’s YouTube has unveiled its first official Most Watched listings, and it’s led by Susan Boyle’s audition on ITV talent show Britain’s Got Talent back in April.

The clip of Boyle singing ‘I dreamed a dream’ from Les Mis attracted more than 120 million views from around the world. Put into some kind of perspective, that’s the equivalent of two “view counts” for every person living in the UK, or more than the entire population of Mexico!!

None of YouTube’s staple user generated content – cats on skateboards, dogs up trees, or wedding dances, made an appearance in the top 5.

But as Google continues to broker deals with established publishers and broadcasters around the world, YouTube appears to be moving towards a business model based on sourcing strong content producers that can attract audiences, which in turn advertisers want to be in front of…….in other words, a traditional media business.

Any thoughts on this readers? paul@bathmarketingconsultancy.co.uk

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