BMW sign as 2012 Sponsor

Taken from an article on Marketing Week.
The car maker will be the tier one automotive sponsor of the Games after agreeing a deal with the London Organising Committee of the Olympic Games and Paralympic Games (Locog).

BMW will provide a fleet of 4,000 cars, while BMW bicycles and motorcycles will be used by athletes and officials at the 2012 Games.

Bath Marketing are thinking of getting into training!!

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