Taken from an article on Marketing Week.
The car maker will be the tier one automotive sponsor of the Games after agreeing a deal with the London Organising Committee of the Olympic Games and Paralympic Games (Locog).
BMW will provide a fleet of 4,000 cars, while BMW bicycles and motorcycles will be used by athletes and officials at the 2012 Games.
Bath Marketing are thinking of getting into training!!
Marketing Advice from Bath Marketing Consultancy 