Not following up is one of the biggest marketing sins you can commit. Here are some statistics which should scare the living daylights out of all of us!!!
48% of businesses never follow up with a prospect
25% of businesses make a second contact and stop
12% of businesses only make three contacts and stop
It’s a staggering discovery, but only 10 % of businesses make more than three contacts. It means they’re losing a small fortune – and you could be too.
Because…
2% of sales are made on the first contact
3% of sales are made on the second contact
5% of sales are made on the third contact
10% of sales are made on the fourth contact
80% of sales are made on the fifth to twelfth contact
So if you’re like almost half of all businesses and make no more than one follow-up to your prospects… you’re leaving 98% of your income on the table for someone else to come along and pick up!!!
Why not get in touch with Bath Marketing Consultancy to see what we suggest?
Marketing Advice from Bath Marketing Consultancy 