As of today at 3.30pm, the Renney and Co new website is live!

This is the fourth new website Bath Marketing Consultancy have done in recent months brought about by clients embracing the need for a more usable, a more accessible and a more accountable online presence.

If you would like Paul to review your website, please get in touch direct on 01373 814696.

Bath Marketing Consultancy have collected a selection of testimonials from our clients so that you can see what people say about us and our approach.

Why not have a look and then get in touch with Paul direct on 01373 814696 to discuss your needs.

An Article from a Financial Site posted on Friday 2nd October 2009

Despite the fact that it appears that the UK economy is consolidating at worst and possibly showing signs of recovery, Carat, a subsidiary of media giant Aegis, believes that we will not see a full recovery in the advertising industry until 2011 at the earliest.

However, media moguls are starting to see evidence that the rate of reduction in advertising spending is slowing which is giving many of them hope for the future in these most difficult of times. When you consider that many companies are still looking to maintain high levels of cash flow, where possible, within their operations, it is no surprise to see that many UK advertising budgets are under pressure at the moment. However, once the business arena consolidates and then begins to move ahead, slowly but surely we will see advertising spending increase across the UK, but this is unlikely to happen until consumers have more money in their pockets and more free cash to spend.

The advertising industry has historically been one of the last to benefit from any eventual recovery in the economy and when you consider the depth of the recent recession, this particular recovery period could be fairly prolonged.

Any advertising spend must be well planned and well negotiated and form part of the larger marketing plan. Bath Marketing Consultancy is more than happy to discuss your needs.

Morning all. While looking at my Google Alerts, I came across an article about measuring actual effectiveness of the ‘click through’ from an internet campaign that we in the marketing community hold so dear.
Well worth a read…….

Morning all. While looking at my Google Alerts, I came across an article about measuring actual effectiveness of the \’click through\’ from an internet campaign that we in the marketing community hold so dear.
Well worth a read…….

Bath Marketing Consultancy have just attended a networking event in Bath called 4networking.
As a networking virgin, I was pleasantly surprised at the high attendance, the friendliness and the all round variety of the businesses there.
I have never doubted the value good networking brings to business growth and new client acquisition, but actually seeing it working in the flesh was enlightening. I went armed with my ‘Special Offer’ and will let you know of any developments.

……..is now live on Bath Marketing’s website.
All a bit of fun, but looks good!

Do you fancy using video in your website? Give Bath’s SME dedicated marketing company a call on 0871 6627501.

Bath Marketing Consultancy have finished AWE’s new corporate website and can be viewed by clicking on this link..

With 3 more web projects in the schedule, we will let you know how we get on. Alternatively, please just get in touch with us and we will send you our dedicated portfolio.

After an incredibly busy start to September, Bath Marketing Consultancy is now working with 2 new clients across the bridge (AWE Ltd in Cardiff and Logistics Software in Barry) on their sales and marketing strategies. In addition, we are working with a small (but perfectly formed!) specialist Solicitor’s in Bath on a new website and their ongoing marketing as well as a company in Rugby looking to open a classical guitar teaching school.

Once the work has gone live, we will be updating our portfolio, but feel free to call Bath Marketing on 0871 6627501 for a free initial consultation.

These might seem obvious, but implementing them can make a huge difference to response rates.

1) Must have a headline. If your sales letters don’t have a headline that reaches off the paper and grabs the reader by the throat…you are sunk. Start paying attention to headlines.

2) Must clearly demonstrate how the reader will benefit from reading this ad, letter or email. It’s amazing how often sales letters will go about the company or product and how great it is. Your reader doesn’t care…..they always want to know ‘what’s in it for me.’

3) Must have a call to action or offer that makes sense. If a sales letter is well written you will come to the end hoping to reach an offer that you can’t resist. Most letters and ads don’t really offer anything. Without an offer, even an offer to give some more information, you are wasting your time.

If you need any advice on your marketing strategy, please email paul@bathmarketingconsultancy.co.uk