Marketing Tools. There are lots on offer.

Marketing is multifaceted. The suite of marketing tools available these days means there are a wide range on offer for you to place what you do in from of clients and prospects. To me, these “tools” can be categorised into…

The Marketing tools of the trade

Marketing is a multifaceted process. It offers a wide range of tools for placing your service/product in front of clients and prospects. The main “tools” available are: The web Cold canvassing PR Advertising Direct Marketing Print Conferences, seminars, exhibitions etc…

Advertisement

What is an online marketing strategy for my small business? And why do I need one?

The key to this question really lies in developing a firm understanding of the fundamentals of marketing.  Understanding the cogs that make the business turn, that generate revenue, attract and retain customers really is what marketing is all about. There…