Marketing is multifaceted. The suite of marketing tools available these days means there are a wide range on offer for you to place what you do in from of clients and prospects. To me, these “tools” can be categorised into…
Marketing is a multifaceted process. It offers a wide range of tools for placing your service/product in front of clients and prospects. The main “tools” available are: The web Cold canvassing PR Advertising Direct Marketing Print Conferences, seminars, exhibitions etc…
Digital marketing refers to the use of digital channels and technologies to promote products, services, and brands…
With all the readily accessible marketing tools available these days, there are many companies implementing and delivering their own marketing activity. This is always a good thing IF a company has the right knowledge, resources, expertise and above all, time.…
The key to this question really lies in developing a firm understanding of the fundamentals of marketing. Understanding the cogs that make the business turn, that generate revenue, attract and retain customers really is what marketing is all about. There…
The challenge for so many small business owners is that they have little idea or time to make marketing actually work. The majority are experts in their fields, but they simply don’t have the time to become experts in the…
Marketing Communication is basically the process of using different communication channels and tools to communicate marketing information to target groups and desired parties. Marketing departments use various communication channels such as web, radio, printed media, billboards, opinion leaders, word of…
The process of marketing should involve much more than selling alone. Marketing should be planned wherever possible and a marketing plan should be well thought through, justified, communicated internally and of course, priced up. In my opinion, without an organisation…
Put simply, a marketing plan provides direction for your marketing activities and I feel that having one can make the difference between business success and failure. Marketing plans need not be long or cost a lot to put together and…
The countdown to the end of 2011 has picked up speed and Bath Marketing Consultancy feels that there has never been a better time to put together your marketing plan for 2012 than now. So……what did you learn from 2011? Where…
Marketing Advice from Bath Marketing Consultancy 