For the first time in ages, I finally took myself out of the office yesterday and attended a workshop in Ilminster entitled “Master class for business: Social Media & Effective SEO.” Despite the weather conditions and the early drive, Bath Marketing Consultancy, along with 139 other people, arrived ready to spend the day soaking up (!) information about SEO and Social Media.
What was my objective for the day?
Networking – to a certain extent, but more importantly, I wanted to further my knowledge in 2 key areas of marketing so that my business can continue to advise and add value to its clients’ marketing activity.
Was this achieved?
Well, in a word, yes. The speakers were all experts in their fields and, although time was limited, they all presented well and were very informative. In particular the workshops delivered by Garry Ennis of NS Design and Jim Hardcastle of Viper Marketing were not only thought provoking but really well delivered.
One of the key areas for me to research was confirming the potential value of the work I do for my clients by hearing the views of other people within the “marketing” industry. Search Engine Optimisation and Social Media are very complex marketing initiatives and are key influencers in raising brand awareness, establishing the credibility and authority of a brand and for developing online relationships. Not only that but, platforms such as Twitter and Facebook really do make a difference to search engine results. Yes, social media is a wide topic and can be daunting to the layman, but, if embraced and planned strategically, it can become a key driver in the area of new client acquisition.
I do recall one question from the audience yesterday which went something along the lines of “when do you know that you have done enough social media.” When answered, I certainly agreed with what was said, namely that you shouldn’t ever really just stop. One of the speakers admitted that direct, paying work as a result of the activity they do on Twitter has only just materialized after nearly 2 years. Is this a good ROI? Well, on paper, probably not. After all a business shouldn’t continue with something like advertising if it takes 2 years to yield, but I feel that direct business shouldn’t necessarily be the only objective of SEO and Social Media. Bath Marketing has made over 1250 connections through Twitter, found new suppliers and (hopefully!) established itself as a key player in what is a very populated field – that of online marketing.
As a result of the work BMC does, if anyone is using Google to source a marketing consultancy, BMC now appears top of the organic positions out of over 8 million search results and top or second for the term marketing consultant out of 114 million. Not bad for a business that is not 3 years old yet!
Bath Marketing would also like to say a special hello to some new Twitter followers. So welcome to you all!