..when does it ever end?” Was a question I was asked recently. The person I was with ran a niche, online retail business dealing with a specific type of beach clothing and he was exhausted at the amount of marketing initiatives he had to learn and then juggle to get his business where he wanted.
The initiatives he was running were SEO, Social Media, Events, PR, Sponsorship and product trials and he was exhausted!
My advice was to try and put in place certain disciplines where he did certain things at certain times and to try and make these disciplines part of his routine. “Easier said than done,” was his reply! I cannot stress enough how important marketing is to a business and how, if done correctly, it can make the difference to a business succeeding or failing so that extra effort to make time for it can really pay off!
“What do you do then?”
“All of what you do and probably more” I said as even more colour drained from his face!
In all seriousness, marketing has always been something that shouldn’t have an “end.” It is a process not a singular event and, if you are in business and want to establish yourself as a creditable brand, the hours must be put in. You are the one person who knows the intricacies; what your company stands for, why you are different etc.
In addition, you are very often a large part of the brand so do go to networking meetings, invest in a decent online brochure that you can amend as your business changes and be proactive. Once thing a business can sometimes find it has in abundance is time and using it as a positive rather than a time to panic can make a huge difference not only to your chances of success, but to your levels of enthusiasm.
It still amazes me when clients of Bath Marketing Consultancy tell me how great they feel to see their new website climbing the rankings, or see a magazine with their ad in it!